Full disclosure: Set J is my younger brother. So of course when it came time to put his collection of photography together I had to fulfill my big brother duties and design a website that made us both proud. 

The inspiration for a lot of the work for Set J comes from Japan. When it came time to design the website, I drew inspiration from Japanese scrolls and designed a website that reflected their minimal aesthetic and vertical structure. This makes for a website that’s easy and fun to navigate without anything to distract from the photography.